Experts in the wine sector are predicting a year of profound change and transformation in 2026. The drivers behind these shifts include new consumption habits among wine enthusiasts, abrupt changes in climate—which are altering the length and temperatures of the seasons while causing frequent flooding and recurring periods of drought—and the fragile state of international trade relations.
What will wine production be like in 2026?
A significant reduction in harvest volumes is expected throughout 2026. This is a direct consequence of high temperatures, drought and climate-related natural disasters (including torrential rainfall and flooding during wet months, which cause more harm than benefit).
In Spain’s case, estimates point to a lower availability of grapes, at around 31.5 million hectolitres. The main reasons for this decline are water stress, the aforementioned climate change, and a shift in the production and consumption cycle. This signals a clear move towards prioritising quality over quantity.
Will the decline in production affect the international presence of Spanish wine?
No. The international presence of Spanish wine will remain strong and, in some cases, will even be reinforced, achieving notable growth milestones. One example is the participation of Spanish wineries in international trade fairs such as Wine Paris 2026, where their presence is expected to increase.
Which wines will be consumed in 2026?
Taking into account the figures from 2025 and market trends over the past year, experts state that 2026 will see a rise in so-called “thirst-quenching reds” (fresher wines with lower tannin levels), as well as lighter styles made from varieties such as Garnacha, Mencía and Sumoll.
Younger consumers will be the main driving force behind the sector, demanding wines with lower alcohol content, canned formats and “alcohol-free” options. European regulations have already begun to bring clarity to this category, starting with labelling requirements.
Many major companies and wineries have already begun to invest in this type of wine, developing high-quality alternatives. In fact, some restaurants have already included them on their wine lists in order to respond to this demand appropriately.
Another category enjoying a strong moment is sparkling wine. In Spain’s case, cava stands out as one of the few wines maintaining a positive growth outlook, consolidating itself as a high-quality alternative in global markets. This is excellent news for WINERYON, which also offers a wine in this category.
What will wine trade look like in 2026?
A polarisation of prices in the market is expected. Consumers will purchase high-quality wines at very high prices. This trend is linked not only to the growing emphasis on quality among consumers, but also to the fact that new vineyard plantings are highly restricted.
In addition, the market will become more mature, with a stronger focus on sustainability and innovation, while offering more personalised experiences.
Will wine tourism experiences develop in 2026?
Yes. 2026 will be a very positive year for wine tourism experiences, to the extent that they will become a key pillar of income for some wineries. That said, offerings will evolve to provide more immersive experiences.
Will more technology be introduced into vineyards in 2026?
The impact of climate change is forcing the development of sustainability strategies. In this regard, more technical vineyard management is expected, promoting plantings at higher altitudes or in cooler areas. In fact, initiatives to plant vineyards in northern European countries have already been launched.
There is also a strong commitment to regenerative agriculture in order to safeguard the yields of existing vineyards. In parallel, technological solutions will be implemented to enable circular economy models and improve the energy efficiency of wineries and vineyards.
DEMUERTE in 2026
At WINERYON, we intend to continue promoting our DEMUERTE wine range with even greater determination. The outstanding quality of our wines, the artisanal work carried out in our winery for every production, and the wide range of flavours and alcohol levels we offer make us versatile and highly attractive wine producers for all types of audiences. This includes younger consumers, who already hold our DEMUERTE WHITE and ROSÉ in particularly high regard.
