{"id":16152,"date":"2026-02-27T10:12:39","date_gmt":"2026-02-27T08:12:39","guid":{"rendered":"https:\/\/www.wineryon.com\/?p=16152"},"modified":"2026-02-27T10:12:39","modified_gmt":"2026-02-27T08:12:39","slug":"the-european-union-approves-a-package-for-the-wine-sector","status":"publish","type":"post","link":"https:\/\/www.wineryon.com\/en\/the-european-union-approves-a-package-for-the-wine-sector\/","title":{"rendered":"The European Union approves a package for the wine sector"},"content":{"rendered":"

<\/h1>\n

The European Union (EU) has just approved a package of measures for the wine sector. With this set of proposals (most of them regulatory in nature), the aim is to boost sustainability, simplify labelling and strengthen support for wine producers in member countries in light of the new challenges facing the market.<\/span><\/p>\n

A strategic framework to modernise the wine sector<\/h2>\n

The European Council<\/a> has approved a Regulation establishing a strategic framework intended to support the modernisation<\/a> of the wine sector in Member States.<\/span><\/p>\n

This is a set of measures designed to make the market more competitive and resilient in the face of future scenarios. In this regard, the updated measures are intended to better balance current supply and demand, improve adaptation to climate change, simplify and harmonise labelling practices, foster innovation, expand planting flexibility and stimulate rural economies. In addition, the plan includes measures aimed at strengthening the sector\u2019s capacity to respond to changing consumer preferences<\/strong> and to seize opportunities in emerging markets.<\/span><\/p>\n

Main proposals of the European wine package<\/h2>\n

At WINERYON we are aware of the significance of this new set of measures, which is why we have drawn up a list of the most noteworthy ones:<\/span><\/p>\n

Measure 1: Production and demand<\/h3>\n

The newly approved package of measures seeks to improve the balance between production and demand. In this regard, Member States will be able to support measures such as vineyard grubbing-up in order to prevent oversupply and maintain market stability. Support actions for innovation and adaptation to new market conditions are also envisaged.<\/span><\/p>\n

One of the main new features of the regulatory framework is the removal of the end date for the planting rights scheme and, instead, the introduction of a 10-year review period. In other words, following the approval of this \u201cwine package\u201d, the planting management system (which regulates new plantings and replantings<\/strong>) will remain in force with a review scheduled every 10 years, extending the previous 2030 deadline to 2045.<\/span><\/p>\n

Measure 2: Climate change<\/h3>\n

The new plan confirms that Member States may increase EU support for climate-related investments, including mitigation and adaptation, up to 80% of eligible costs. Through this measure, the Council promotes a faster transition towards sustainable production in the sector.<\/span><\/p>\n

Measure 3: New developments in labelling<\/h3>\n

Under the new system, labelling rules will be simplified across the EU, reducing administrative costs and facilitating cross-border trade. According to the text, this will benefit both consumers and producers. Consumers will gain clearer access to information, particularly through digital labels and pictograms.<\/span><\/p>\n

Measure 4: Boosting wine tourism<\/h3>\n

Once the new wine plan enters into force, producers will be able to obtain specific support to develop wine tourism initiatives. The new text highlights that these actions should be aimed at boosting economic growth in rural regions.<\/span><\/p>\n

Measure 5: New designation for lower-alcohol wines<\/h3>\n

Given the rise of lower-alcohol wines in the market, especially among younger audiences, the European body establishes that the term \u201calcohol-free\u201d will apply to products with an alcohol content of less than 0.5%. It also states that the term \u201c0.0%\u201d will be used for those with an alcohol content below 0.05%.<\/span><\/p>\n

In the case of wines with reduced alcohol content (more than 0.5% but at least 30% lower than the standard strength), the clearer designation \u201creduced alcohol\u201d will be used, replacing the previous suggestion of \u201clow alcohol\u201d.<\/span><\/p>\n

Measure 6: Tackling diseases<\/h3>\n

To combat plant diseases affecting vineyards across Europe \u2014 especially outbreaks of flavescence dor\u00e9e \u2014 the new package will provide greater support in the form of monitoring, diagnosis, training and research for producers. According to the text, this will help protect vineyards and their harvests more effectively.<\/span><\/p>\n

Measure 7: Exports<\/h3>\n

In view of current trade fluctuations, the European Council states that wines intended for export will be exempt from the requirement to list ingredients and provide a nutritional declaration for the EU internal market, thereby reducing unnecessary administrative burdens.<\/span><\/p>\n

Measure 8: Aromatised wine products<\/h3>\n

Finally, the agreement devotes a special chapter to ros\u00e9 wine. In this regard, the text clarifies that ros\u00e9 wine may be used as a base for other regional aromatised wine products. This measure expands possibilities for product development and fosters innovation in emerging products.<\/span><\/p>\n

A sector with a future<\/h2>\n

Overall, the aim is to provide certainty in the face of the new challenges that will test the wine sector in the near future<\/strong>. A series of measures that we at WINERYON welcome with enthusiasm and optimism, hoping they will help us continue to grow so that our DEMUERTE wines can keep giving their very best.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The European Union (EU) has just approved a package of measures for the wine sector. With this set of proposals (most of them regulatory in nature), the aim is to boost sustainability, simplify labelling and strengthen support for wine producers in member countries in light of the new challenges facing the market. A strategic framework […]<\/p>\n","protected":false},"author":17,"featured_media":15726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[922,921],"class_list":["post-16152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wineryon","tag-european-wines-2026","tag-package-for-the-wine"],"yoast_head":"\nThe European Union approves a package for the wine sector - Winery On Creations<\/title>\n<meta name=\"description\" content=\"The European Union approves a package for the wine sector and WINERYON explains what the more important things are there.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wineryon.com\/en\/the-european-union-approves-a-package-for-the-wine-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The European Union approves a package for the wine sector - 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